Stockholm – The “Capital of Scandinavia”?
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Stockholm – The “Capital of Scandinavia”?

This slogan and brand launched by Stockholm Business Region in 2005 is understandably controversial. The Danes and Norwegians call it “Typical Swedish megalomania”. Naturally, there is no such thing as a capital of Scandinavia just as there is no capital of Europe. The main arguments for Stockholm being the “Capital of Scandinavia”, according to Stockholm…